Strategic Management

Strategic Management

Book - 2003
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On the surface, strategic management appears to be quite straightforward: it is all about deciding some medium- to long-term goals, bringing together the resources, devising a plan and schedule, and then getting on with it. However, in the real world it isn't quite this simple.
Publisher: London, England : Kogan Page, c2003.
Edition: Second edition
ISBN: 9780749439385
Characteristics: viii, 272 pages ;,24 cm.
Additional Contributors: Craig, James C. Strategic management.


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