The Why Axis
Hidden Motives and the Undiscovered Economics of Everyday LifeBook - 2013
In this groundbreaking book, lauded behavioural economists Uri Gneezy and John List uncover what motivates people and, most importantly, why and how the right incentives can work to change behaviour and affect the world around us. Called the "Indiana Joneses of economics" because of their unorthodox approach, Gneezy and List have travelled the world conducting field experiments in order to study people's actions in their natural environments. Gneezy and List have given us the tools to change our schools, our neighbourhoods, our businesses, and our world for the better.
Publisher: Toronto, Ontario :, HarperCollins Publishers Limited,, .
Copyright Date: ©2013
Characteristics: xi, 267 pages :,illustrations ;,24 cm.