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Gen Z @ Work

How the Next Generation Is Transforming the Workplace
Jul 18, 2017TheresaAJ rated this title 4 out of 5 stars
David Stillman (Gen-X) and his son Jonah (Gen Z) explore the mindsets and traits of the generation just now entering the workforce after the Millennials (1980-1995). More pragmatic than the Millennials who were fed a steady diet of self-esteem, team work, and participation awards, this new generation is pragmatic and focused on results. The authors define 7 traits for this new group -- phigital (no line between the physical and digital worlds), hyper-custom, realistic, FOMO (fear of missing out), weconomists, DIY, and driven. As Warby Parker, the online glasses purveyor now opening brick-and-mortar stores said, "What we learned," explained Gilboa, "was that our customers had a relationship with our brand, not a particular channel. Our customer journey includes many touch points." The authors predict conflict between the Millennials and Gen Z when "DIY Gen Z shows up and doesn't immediately join in for a round of kumbaya." This book provides an interesting look at a workplace now includes 5 generations -- Traditionalists, Baby Boomers, Gen-X, Millennials, and Gen Z.